Boosting Yield in the Account Marketing Field

The Chief Marketing Officer (CMO) Council seeks input from leading B2B account-based marketers for a new certified Lead Evaluation and Assurance Process (LEAP) that brings new levels of success, transparency, accountability and reliability to prospect verification, validation and sales conversion. Share your insights in this brief 9 question survey (plus firmographics) to benchmark your organizations lead development strategies and challenges.
How effective is your current lead generation and engagement strategy?
Do you agree or disagree with the following statement: Marketing must drive and optimize the process to efficiently identify, prioritize, nurture, convert, recover, or re-qualify leads over time.
What are the primary factors contributing to better prospect identification, engagement, and conversion? (Select top five)
What are the primary factors restraining better prospect identification, engagement, and conversion? (Select top five)
How would you rank performance in the following areas of marketing execution?
What strategic demand generation initiatives are you working on to improve lead integrity, actionability and assurance? (Select top five)
What factors are most influencing the adoption of account-based marketing practices and operational models in your organization and marketplace? (Select top three)
How are you measuring, tracking, and quantifying the performance of investments in lead acquisition, cultivation, conversion, customer growth and retention? (Select top three)
What sources are you currently using to execute and optimize ABM-based demand generation and lead acquisition programs? (Select all that apply)
Firmographics
In 2023, what do you estimate the annual USD revenue of your firm will be?
Which of the following statements best describes your company’s primary business model in 2023?
What is your title?
What best describes your company’s industry sector?
In which region are you based?